In the age of instant gratification and overstimulation, the craziest stuff barely makes a dent anymore.
The cultural dam has burst. Humanity’s dopamine receptors are maxed out. The only appropriate thing to do is go for broke.
So we took our original cookie and maxxed it out. A treat so freakin’ over-the-top it became a vessel for more treats. Toppings you don’t have to understand to crave. Bigger. Weirder. Unforgettabler.
Subway is COOKIEMAXXING. Because the overstimulated brain deserves an overstimulating treat.
ANTHEM VIDEO
Introducing Cookiemaxxing to the world.
Meet the cookies changing the snack game.
OOH
Bringing the maxxing message to maximal spaces.
PREROLL
Because one snack just isn’t enough anymore.
DIGITAL
Testing the boundaries of banners.
STUNT
A maxxed cookie deserves a maxxed headline.
This one runs between two metro stations.
ACTIVATION
Meet the most maxxed-out pop-up of all time.
SOCIAL CONTEST
Crowdsourcing insane cookie drops.
GAMING
Choose your fighter... or topping.
TIKTOK
TikTokers collaborate to create a fully-maxxed creation.
Maxxing Subway’s IG Feed.