

The Brief: La Quinta wanted to be seen as a travel destination and promote itself as a pet-friendly brand.
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The Concept: “No pets allowed.” Three little words that turn 32 million trips per year into total bummers. That’s millions of bellies un-rubbed. Faces un-licked. Families incomplete. But for pets, a week of separation anxiety feels like a lifetime. With every scratch at the door and bark into the abyss, pets are shouting, “Take me with you.” It’s time humans get the message. It’s time they book at the pet-friendliest hotel chain.
La Quinta Inn & Suites: Where pets and owners can Stay. Together.




You stand in your fancy, boring hotel room. You stare across the river at Chicago’s iconic “Mart” building. You see a painful reminder that your hotel doesn’t allow pets. But, you can share your furry friend with the world using La Quinta’s interactive projection. And next time, you’ll remember that you both can stay at La Quinta.
Gorilla Ads


When people scan the QR code on one of our “missing” posters, this mobile landing page loops them in on the joke and offers a travel discount.







TV/Video
Radio Spot
TikTok


Instagram/Facebook




Why I attack when you get home
To turn your trip into a guilt trip! (Because I was scared without you)
Next time, let's Stay Together
La Quinta
La Quinta
La Quinta







Why I made the great escape...
Because
your
1-week
vacay is
2 months
in dog
years!
Next time, let's Stay Together
La Quinta
La Quinta
La Quinta



Brand Partnerships
Bark & Bite Minibar
Get your pup’s paws on the good stuff! Every room now features a dog-friendly minibar packed with tasty treats and fun toys, all co-sponsored by our paw-some dog-treat partners.

Pawsport Ready
La Quinta is partnering with local shelters to help our furry friends. During a LQ adoption drive, guests can find a cuddly companion to take home. And since the hotel is pet friendly, they can spend their first night right here.

Tails to The Sky
For 2025 pet events like the Westminster Kennel Club Dog Show, Frontier Airlines is offering a discounted pet-travel package. It includes a pet-friendly rental car, a Farmer’s Dog snack pack, and a stay at La Quinta Inn. Plus, look for their new golden retriever tail design on one of their planes!

Paws on the Go
Missing your pup? Meet the LQ Superstars at airports nationwide! These tail-wagging ambassadors are here to remind you that travel is better with your pet. Plus, collect each pup's personalized trading card!


Jellycat x La Quinta
Meet “Paloma Poodle.” A weighted, microwavable plush designed to calm minds and warm hearts. Whether you’re missing your pet or need some extra comfort while away, this snuggly companion is there for you. This exclusive Jellycat collab is only available for purchase at La Quinta locations.

Work Like A Dog
Corporate events suck. Except when everybody can bring their dog! So, La Quinta is launching the dog-friendly corporate event program. Companies such as Farmer’s Dog get a choice rate when they book dog-friendly retreats or conferences and post content to their social channels.

Digital Banners




Our mailer literally tears the owner and pet apart (along a perforated jagged line).
Direct Mail