
Waterdrop wants people to drink more water. That's why they make fruity flavor cubes. But not everybody thinks about hydration. And there's nothing like a terrifying PSA to get people thinking. And talking.







The Website Mockup:

The Booth
At major sporting events, instead of having a hydration station that blends into the crowd, we can present the DHMO facts to athletes and families. They’ll stop by out of fear of Dihydrogen Monoxide, but after talking to one of our representatives, they’ll come away realizing that the only scary thing is the sugar, artificial ingredients, and plastic from other beverage brands.

The Documentary
As any high school chemistry teacher can tell you, it’s fun to mess with people by sharing the terrors of Dihydrogen Monoxide. With numerous experts on board with the mission to get people to drink more water, we will create a documentary to raise awareness about this new flavored DHMO trend. Tennis star Novak Djokovic and scientist Neil deGrasse Tyson are in on the joke and have already expressed interest.

