Nothing motivates people like standing up to "the man." Nothing feels as powerful as a social movement. Even a silly one.  

 

Hangover cures: a whole industry that wants you to feel crappy before they help you feel better. That's how they make billions selling Advil, green juice, and electrolytes. This is "Big Hangover." 

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But if a product came along to eliminate hangovers before they begin, Big Hangover would be angry.

 

It's time to fight back against Big Hangover. Fight for autonomy, health, and Sunday mornings. Time to break up with Big Hangover and stop hangovers before they hit. ​