

Why is it so hard to find jeans that fit? It’s infuriating. It’s a walk of shame out of the store. A jealous glance at mannequins with perfect proportions. It can feel like your DNA has too many curves. Or none of the right ones. Why should brands demand your body conform to their overpriced styles? It’s time they make pants that fit you. The real you. The beautiful, curvy, tall, short, skinny, unique you... It’s time they make jeans for all genes.






Celeb Styler
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Who doesn’t want to look like a celebrity? Truth is, we all do… even if we have Taylor Swift’s legs and Chris Hemsworth’s hips. That’s why it’s hard to find jeans that fit.
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So, AE launched the “Celeb Styler” filter on TikTok to help people find jeans for their unique genes.
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It analyzes your body type, matches you with celebrities, and recommends the perfect AE jeans.
AE + Sephora
“Your Genetic Makeup”
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Two places where it's easy to feel like you don't belong? The jeans store. And the make-up store.
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So, AE is partnering with Sephora to create an inclusive foundation collection, available at booths in AE stores. Now, there is makeup for all genetic makeups and jeans for all genes. Double win!
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Shoppers at Sephora can also access the booth, which has an interactive video kiosk running AE’s “Celeb Styler” app to find their perfect jeans.

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AE + 23andMe
"Jean-etic Report"
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If it's hard to find pants that fit, don't blame yourself. Blame your ancestors. Your genes dictate 80% of your measurements. AE believes every curve in your DNA has a story. And every body deserves clothes that fit.
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With a $100+ purchase at AE, you'll get a 23andMe testing kit. And 23andMe users get a special report showing which ancestors contributed to your physique and why.
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We'll even recommend some jeans that might fit your genetic history.
Radio
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Nothing brings people together like a good song. All types of people. Who need all types of pants.
